Creative Women Network starts: Accelerator of women’s startups of creative industries in Ivano-Frankivsk

Why are creative industries?

In recent times, the information space has exhausted publications that the urban creative economy is an engine of technological and cultural innovation. And this is an axiom, because creative business ideas make any city truly modern and at the same time open its archaic fortune – a forgotten or little-known cultural heritage. So the Ivano-Frankivsk artists create unique chicks, such as the culinary museum “Mulyarova”, the loft business center with the “Prompribor-Renovation” gallery of creative productions, fashion branded ethnic clothing such as “Chernikova”, craft cheeses called “Stanislavsky Cheese Dairy” . Recognition of products enhances city identity – this way forms the city’s attractiveness, the city has a special charm, unique to it – a kind of a complex of urban associations, the desire to come here again, buy a crochet by heart, try Frankie cake with good Frankie coffee.

Why are women?

According to statistics in Ukraine and in the city of Ivano-Frankivsk, women make up more than 60% of the number of entrepreneurs who are active in creative industries, including catering, tourism, textiles, event organization, etc. (https://socialdata.org.ua/Women_and_Men_in-Leadership_Position.pdf). So, the very representatives of the weak sex mainly invest their talent and care in creating an attractive and original offer of image products in the consumer market of the city. However, the path from the small manufactory to the business shark is far from each of them for obvious reasons of a gender nature: the need to spend most of the time on children and the husband, respectively, the lack of time to develop their own managerial skills, to study the profile of their end-user, affecting design and product sales method. In spite of this, novice businesses lack the technical capabilities to test and effectively launch their own products (goo.gl/YKDxvL).

Making a woman more organized, competent, engaging her with a reliable partnership means making her less vulnerable and more successful in an environment with male rules of the game, which at the moment is Ukrainian business. And if you provide a laboratory for the development and testing of products and the creation of presentations – the chances to find interested investors are increasing at a time.

Why the Tourist Association of Ivano-Frankivsk region?

Inspired by the idea of the development of women’s businesses aimed at satisfying the needs of the city’s visitors and enhancing their positive impressions from Ivano-Frankivsk as a city cultural destination, TAIF began to create a Creative Women’s Startup Accelerator. The idea, in fact, of female mentoring as investing in creativity and expanding women’s business opportunities, was once taught by TAIF in Poland and the United States in one of the world’s most well-known female Vital Voices communities: https://www.vitalvoices.org/what-we-do/individualized-investments/vitalvoices-org/.

Accelerator program

The Accelerator (Support Center) provides for a program for the accelerated development of ten selected young entrepreneurs (from 18 to 35 years old) on a competitive basis in the creative industries of the city’s economy. In particular, the participants of the acceleration program will receive professional and collegial support for mentors (mentors) who implement successful business in a similar industry in Ukraine. For authors of startups, internships will be organized in mentor companies, where they will step by step become aware of themselves and their potential, feeling support for women who are already leaders in the relevant fields. Internships will also be an exceptional opportunity to form a strong partnership between experienced leaders in creative business sectors and beginner business women who can quickly learn and analyze someone else’s experience, value support and competent counseling.

As women in creative industries, mostly self-taught in developing, promoting, delivering to the end user and promoting a creative product, learning, coupled with targeted coaching of successful colleagues, will allow them to fill in the gaps in the special knowledge and skills necessary to improve product quality and increase sales. A product design training will be organized for them, which will help make their products more desirable and recognizable for the end user. The Accelerator will soon be equipped with a studio for the production of prototypes of craft creative products, the development and creation of promotional materials to “promote” new brands.

The Accelerator program provides for a special DemoDay – Network Integration of the participants with other successful leaders of the creative economy sectors in Ukraine and potential local partners and buyers. It will present all 10 startups supported and developed by the Ivano-Frankivsk Accelerator, provide presentations of mature successful businesses from their mentors, presentations of interesting women’s speakers about the history of their success, the importance of investing in women’s business potential, for example, Yoland Kwasniewski – Minister shadow women’s cabinet of Poland, wife of ex-president of Poland and investor in the leader’s potential of women (http://news.bigmir.net/world/386743), Tetyana Abramova – owner of the “Rito” House (https://rito.ua/en/o-kompanii/) that has been leading the market for 25 years from Ukraine’s knitwear and other famous toys in the business women of Ukraine and the world.

At the moment, the competition program for the selection of stratagems is being prepared, the studio repair and equipment is being purchased. In December, expect a message about the start of the contest.

Accelerator starts under the project “B2B: Creative Women Network” of the Ivano-Frankivsk Tourist Association, implemented by TAIF with the support of the Partnership for Urban Development Project PROMIS / PLEDDG (Canadian Municipalities Federation (FCM) with the financial support of the Canadian Ministry of International Affairs). The project started in November 2018 and will last for one calendar year. The official partners of the project are the Private Initiative Development Agency and the Ukrainian-Canadian Business Center MBERIF. More about the PROMISE Project – at www.pleddg.org.ua.

 

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